Work in Progress
Last updated: 15 May 2009.
Advertising law and neuroeconomics
I am currently focusing on a research project suggesting how neuro-research and behavioral economics may play a role in the construction of advertising law.
Social networks and viral advertising
I am currently writing an article focusing on the use of social relations in advertising - with special focus on online, social networks (e.g. Facebook, YouTube etc,) and viral marketing.
Treatise on Internet Law
Together with collegaues at Copenhagen Business School, Aarhus University and Aalborg Univeristy, I have just edited and published a treatise on Internet law ("Internetretten"). The book will be used for teaching at Copenhagen Business School and IT University of Copenhagen. It is now available from Ex Tuto Publishing (September 2008).
Unfair commercial practices in Danish law
Just published an article on the consequences in Danish law of the implementation of the unfair commercial practices directive (2005/29). Published in the Danish Weekly Law Journal (Ugeskrift for Retsvæsen) in September 2008.
Except where otherwise noted, content on this site is licensed
under a Creative Commons License.
